So I have the idea and now I needed a name. Naming my company came pretty easy to me. My first business was Pink Koala Design. I love pink and I love koalas. When I initially had the idea for the sewing program back at Drexel the name I chose was Pathway to Fashion Success. We Are F.a.s.h.i.o.n came to me from above. I thought about what I was trying to do with these girls and what I wanted fashion to represent for them and I came up with a bunch of adjectives based on each letter represented in the word fashion.
The logo was a bit harder. Initially I was thinking a dress form with the words but then I saw a fashion illustration that inspired me to dress the girl in those words. To wrap her, clothe her in F.A.S.H.I.O.N. To surround her with being fantastic, amazing, successful…you get the idea. The tagline that I chose is “be what you were created to be”. I believe that we all have a divine plan and I’m trying to follow mine and I hope to help others find and follow theirs.
The first colors I chose were the same that I used for my Pink Koala logo. But then I did a logo for my other blog A Spoonful of Suga and loved the colors that I chose so I adopted those for We Are Fashion. As you can see she is dressed to the nines in all the good things about being a girl.